Coley Company Blog

5 Proven Ways to Attract New Employees and Make Them Want to Stay


The “great resignation” has been talked about heavily in the last few years with countless numbers of people leaving their jobs, and whether it’s slowing down or not, changes are still happening in the workplace. There are many reasons employees leave companies but here at Coley Company, the top reasons we hear are that people feel unhappy with the work environment, compensation, lack of promotion opportunities or repetitive work, and more. 

As an employer, it’s important to adjust to new trends and ways of working. To find and keep great employees, it’s important to understand what people look for and value in a job. Below are 5 ways to attract new employees and make them want to stay. 

  1. Promoting a Non-toxic Work Environment

According to an MIT Sloan Management Review, “Toxic corporate culture is by far the strongest predictor of industry-adjusted attrition.” It’s even a bigger predictor of turnover rate than compensation. 

One way to promote a healthy work environment is with effective management. It’s important to invest time and resources into properly training your managers in areas such as communication, engagement, and constructive coaching skills. Employees want to work in a positive environment. Working in a pleasant atmosphere promotes productivity for the entire team.

  1. Salary Increases or Bonuses  

While this may seem obvious, one of the top reasons employees leave is for better pay. Wages have been growing increasingly competitive in the past year, and often annual raises aren’t keeping up with the market demand of what an employee could be compensated for if they switched jobs. Paying employees well also makes them feel valued and want to stay at the company. If salary increases aren’t viable, then you may want to consider a yearly bonus. Also, offering referral bonuses to current employees is another great way to attract quality new employees.

  1. Give Opportunities for Advancement or Promotions

Doug Coley, President of Coley Company advises that you should ask every employee, “ Do you feel like you are able to reach your career goals with our company?” This helps get a clear understanding of whether or not your employees feel they can grow and action can be taken before they leave. 

Furthermore, employees aren’t just looking for better compensation, one of the top reasons for leaving a job that we hear at Coley is that candidates’ current jobs have become repetitive. This can be solved through a promotion, or if a promotion isn’t available immediately, a roadmap to how an employee would get there often helps as they know what they need to do, and the steps required to get a promotion. Another way to cut down on tedious work, give access to learning opportunities or certifications with additional compensation based on successful completion. For example, you may want to offer a quality engineer in the textiles industry the opportunity to pursue a Lean Six Sigma Certification. 

    4. Flexible Schedule

More and more employees are prioritizing jobs that offer flexibility, especially remote and hybrid options. While this isn’t an option for all jobs, the pandemic has shown it’s an option for many and most people do not want to give it up. 

Allowing flexible options helps to empower your employees which typically leads to greater productivity and helps to prevent burnout. As an employer, showing that you trust your employees and allow them to manage where they want to work can make an employee feel appreciated and not want to leave. 

5.   Childcare 

It’s no secret that the price of childcare has been skyrocketing through the past few years. Because of this, parents find it more efficient to stay home with their children instead of sending them to daycare. Providing childcare resources can help your business attract and retain employees that may otherwise choose to stay at home. Another effective way to help parents solve their childcare conflicts is to let them have a more flexible work schedule so they can accommodate their children’s school schedule and don’t have to rely on before or after-school childcare.

Here at Coley Company, we have over 25 years of experience in the Apparel, Textile and Nonwoven industries, so we know how to find the best candidates and what will make them stay in a job. If you’re a company that’s looking to find the best candidate call ( 336-218-6637) or email us today.

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